Show HN: Frictionless – scan any store and find out why customers don't buy

Category: devtools

Tags: e-commerce, shopify, conversion-optimization, behavioral-analytics

Score: 4.3/10 (Innovation: 4, Technical: 3, Documentation: 4, Utility: 6)

Frictionless is a Shopify store analyzer that identifies checkout friction points and estimates revenue loss using behavioral psychology research. It's interesting because it applies academic research (Baymard Institute, cognitive biases) to provide actionable e-commerce optimization insights. The service offers instant scanning with a freemium model where detailed reports require payment.

Target audience: e-commerce-store-owners

Repository: https://frictionlessai.net

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